Algorithmics
Behance - Illustrator
Behance - Graphic Design

Algorithmics

Algorithmics is a coding and math school for kids aged 6 to 17.

In 2020, Algorithmics expanded globally by selling franchises. The brand was in need of its own visual language that would reflect its core values. To accomplish that, Motka has created a whole new Algorithmics universe.

Concept

Concept

What did the school want to share through its new design? In a brainstorm session with the Algorithmics team we coined the term “hooligan curiosity” that describes the core value of the school in the best way. Bright. Bold. Ready for the future.

Algorithmics logos
Concept
Concept

Design system

With the new design system, Algorithmics has got a unique character that makes all communications stand out. From the logo and color schemes to captivating avatars ‹and characters, each with their own story.

Algorithmics - Design System
Algorithmics - Design System
Algorithmics - Design System
Algorithmics - Colors
Algorithmics - Design System
Algorithmics - Illustrations

Uncle Pinky
He is Gamedesign course character. This character has come from a game. He is looking for a game master to create secret level of ll the times and platforms. Don’t think of feeding him with donuts - he will forget everything after eating them - even his own mission!

Algorithmics - Illustrations

Eye T
No one knows where he came from or from which planet. He attends all Algorithmics' courses and is a good friend of characters of the courses. Very naughty. Most often he is painted in the main color of the course.

Algorithmics - IllustrationsAlgorithmics - Illustrations
Algorithmics - Characters

Avatars

Algorithmics - CharactersAlgorithmics - CharactersAlgorithmics - Characters

Characters

Algorithmics - CharactersAlgorithmics - Characters

Icons

Algorithmics iconAlgorithmics iconAlgorithmics iconAlgorithmics iconAlgorithmics iconAlgorithmics iconAlgorithmics iconAlgorithmics iconAlgorithmics iconAlgorithmics iconAlgorithmics iconAlgorithmics iconAlgorithmics iconAlgorithmics iconAlgorithmics icon
Character stories
dividers

Web design

Landing pages are the school’s main user acquisition tool. To make sure the performance marketing will benefit from the new design, we have to dig into the school’s sales funnel and clients' path.

Web design - index
Web design - pages
Web designWeb design
dividers

Brand Book

At the end of the project, Algorithmics has got a detailed Brand Book. It defines every design aspect of the brand’s identity, explains the structure of the Algorithmics universe and includes comprehensible guidelines for the internal design team.

Brandbook
Brandbook
Brandbook
Brandbook

Motka

Design Producer: Phil Smirnov

‍Art Director: Maria Yekimova

Design: Serge Maksimov, Maria Yekimova, Natalya Bulanova

Illustrations: Serge Maksimov

Project Management: Elena Nochka

Algorithmics

Brand Management: Zbignew Janic

Marketing: Alina Kuchmagra

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