Congratz

Логотип Congratz

The app and landing page for the gift card service.

Congratz - Экраны приложений
Congratz - фон

Congratz is a new app that revolutionizes digital gifting.
You can send virtual VISA/Mastercard cards with personalized designs, valued up to $500. Our design objective was to establish a distinctive brand identity and develop a user-friendly mobile app interface. 
The app interface, crafted by Motka, successfully underwent rigorous UX testing and has been published on the App Store.

User flow

Recipient

Congratz Scheme
Gift SMS
App installation
Mini landing page (gift card preview)
App Store page
Authorization
and receiving a gift
Authorization via phone 
number
Using the card
смайлик

Presenter

Congratz Scheme
Home
Create
a gift card
Design choice and congratulations text
Payment
Sending 
a link 🚀
Схема UX - фон

Thoughtful 
interfaces

Congtratz - Thoughtful interfaces

Gift Card creation

Экран приложения
Экран приложения
Экран приложения
Экран приложения
Экран приложения
Экран приложения
Экран приложения
Экран приложения
Экран приложения
Экран приложения
Экран приложения
Экран приложения
Экран приложения
Экран приложения
Экран приложения
Экран приложения
Экран приложения
Экран приложения
Congratz - интерфейс

Vibrant colors

blur
blur

Happy news

#E0F87E

blue

Velvet Box

#7D7DF2

sun

Sun

#FDFF8D

black

Black

#2C2543

black

Blush

#EEA4AA

black

Sparks

#F79E1B

Congratz - Цвета

Logo

Congratz - Главный логотип

Symbolizing good news, our logo features a charming bird saying:
You’ve got a gift!
The inclusion of a crown subtly suggests that the gift may hold significant value ;-)

Illustrations

Congratz - иллюстрацииCongratz - иллюстрацииCongratz - иллюстрации
Congratz - интерфейс
Congratz - размытый фон
Congratz - My Cards
blur
Congratz - Лендинг
Congratz - Иллюстрация

The project team from the very beginning focused on design as the cornerstone of the entire project. The MVP of the application and the landing page were developed within 5 weeks. As a result, Congratz obtained a recognizable branding and a user-friendly interface with a high conversion rate to purchases.

Art Director: Phil Smirnov

Design and illustrations: Maria Yekimova, Anna Gapeeva

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