IDX provides a convenient online tool for document recognition and authenticity verification, all within a single interface.
The identity and document verification process is a complex technological service.
How can we simplify the explanation for potential clients?
In addition to simplifying the explanation, our primary design objectives were:
We proposed a human-centered approach: by visualizing a relatable and empathetic individual behind the documents and data checks. This concept strongly resonated with the IDX team, as handling personal data is a sensitive area in the IT industry. By incorporating images of everyday people in urban contexts, we effectively alleviate common concerns and tensions associated with the notion of „Big Brother“.
Branded background
Eucalyptus
#B6DBCE
Red
#FF7379
Gray
#CFCFCF
Light green
#2ACB88
Yellow
#FFE27B
Black
#273540
As a result, we have developed a vibrant new design style that effectively communicates IDX’s platform services to the market. The design style has been implemented across all landing pages, the Personal Account user interface, and the corporate website. The IDX brand now boasts a fresh look and feel, along with a comprehensive set of various branded assets, including page templates, illustrations, and UI design components.
