Online identity verification
platform IDX

IDX provides a convenient online tool for document recognition and authenticity verification, all within a single interface.

The identity and document verification process is a complex technological service.
How can we simplify the explanation for potential clients?

In addition to simplifying the explanation, our primary design objectives were:

1. Enhance the visibility of the IDX brand in a competitive market.
2. Redesign the platform’s user interface to improve usability.
3. Create a unified design for the landing pages to increase conversion rates.

Personal account

How it works

Real-time verification

We proposed a human-centered approach: by visualizing a relatable and empathetic individual behind the documents and data checks. This concept strongly resonated with the IDX team, as handling personal data is a sensitive area in the IT industry. By incorporating images of everyday people in urban contexts, we effectively alleviate common concerns and tensions associated with the notion of „Big Brother“.

Conversion to purchases

Style guide

Branded background

Eucalyptus
#B6DBCE

Red
‍#FF7379

Gray
‍#CFCFCF

Light green
‍#2ACB88

Yellow
‍#FFE27B

Black
‍#273540

As a result, we have developed a vibrant new design style that effectively communicates IDX’s platform services to the market. The design style has been implemented across all landing pages, the Personal Account user interface, and the corporate website. The IDX brand now boasts a fresh look and feel, along with a comprehensive set of various branded assets, including page templates, illustrations, and UI design components.